알림
뒤로
TOP
Quick Menu
DOWN

BUSINESS

We will give you only good things and get applause so that your daily life becomes more special.

F&B

Hobak Family's F&B business continually offers new tastes and experiences,
driven by constant innovation and creativity.

The Three Principles of Brand Management

Hobak Family's brands are operated based on three principles

Customer-Centric Service

We understand the needs and expectations of our customers and provide services that meet them..

  • ∙

    All of Our brands prioritize customer satisfaction above all else.

  • ∙

    We strive to provide a seamless and convenient experience at every touchpoint.

  • ∙

    Customer trust is regarded as our most valuable asset.

Marketing and Branding

We build trust through unwavering consistency.

  • ∙

    We strengthen our identity through design and storytelling that embodies the brand's values and vision.

  • ∙

    We research branding and marketing strategies that effectively communicate our philosophy and values.

  • ∙

    We implement branding and marketing strategies that are always open to customer engagement and communication.

Technological Innovation and Competitiveness

We provide customers with richer experiences and value through technological innovation.

  • ∙

    We strive to enhance customer experience through efficient operational systems.

  • ∙

    By continuously investing in technology, we quickly adapt to the changing market environment.

  • ∙

    We maintain our competitive edge, positioning ourselves as a leading brand.

Directly Operated Business

Hobak Family's directly operated stores prioritize customer satisfaction by offering differentiated value.

  • 01 Consistent
    Brand Experience

    All stores maintain consistent brand identity, service, and quality, ensuring a unified brand experience that builds trust with our customers.

  • 02 Providing
    Differentiated Value

    We continuously research and develop to help customers escape from their daily routines and enjoy special moments, ensuring that their experience at our stores is more than just a meal.

  • 03 Customer-Engaged
    Stores

    We strengthen communication with customers through social media brand promotion and encourage customer participation and repeat visits through various events and promotions.

  • 04 Brand Expansion
    and Partnerships

    We expand the market through the development of new brands and products, create synergy through strategic partnerships with other companies, and enhance brand awareness.

Franchise Business

Hobak Family's franchise business grows together by offering profitability and growth strategies through strict quality control.

  • 01 Strict Quality
    Control

    We ensure that all stores provide the same high-quality products and services by implementing a systematic operations manual created with strict standards, along with regular training and evaluations

  • 02 Enhanced Support
    System

    We improve operational efficiency by providing support for customer management, including inventory control and marketing, as well as technological support such as POS systems, reservation platforms, and online ordering systems.

  • 03 Marketing and
    Promotional Strategy

    Through integrated marketing campaigns, we enhance brand awareness while supporting local marketing strategies to strengthen the brand power of stores within their regions.

  • 04 Profitability and
    Growth Strategy

    By utilizing the headquarters' expertise and support, we help minimize risks and offer systematic cost management and marketing strategies to drive successful business expansion.